How to Set Up Claude Code In Your Business: The $20,000 Setup, Given Away Free - Luke Heka

Every kit Luke built for this episode is free. Nine of them, ready to copy straight into Claude Code or Code X. The Operating System kit alone gives you a personalised CLAUDE.md rulebook, five playbooks for planning and delegation, and a starter memory that carries across sessions. There's a website builder, connection kits for the software you already run, and six more. Grab the lot here: https://drops.selrai.com.au/bothsides Is everything you've been told about AI in business wrong? Most owners are paying for AI agents that do nothing, while the tool that actually works sits unopened on their laptop. Luke Heka is the founder of Selr AI, a Gold Coast development team that's been putting AI systems inside Australian businesses since 2021. From one-man operations to companies with hundreds of staff. He's not a content creator and he's not a consultant. He builds the systems and installs them, and in this episode he gives away the setup he normally charges for. In this episode, he explains: ▪ Why the people selling you AI agents are running something far simpler underneath ▪ How to turn YouTube into a brain that thinks like any expert you name ▪ What Claude Code actually costs to run - and the $8,000 nobody mentions ▪ How one trade business went from three-day quotes to forty minutes ▪ The single process in your company worth automating first ▪ The one thing he refuses to let AI anywhere near 00:00 Intro 02:07 Why should a business owner care about AI? 07:42 What it does to your team — and who becomes valuable 11:07 Case study: a full funnel built in a week, knowing nothing 13:12 Do you actually need an "AI brain"? 15:34 PART 1: TEAM FIRST, THEN ONE TOOL 20:31 What it costs: tokens, limits and the $8,000 question 23:49 PART 2: SETTING IT UP 26:23 Plan mode, and never taking the first plan 33:20 PART 3: CONNECTING YOUR SOFTWARE 40:20 Dashboards: knowing your score every day 44:54 Facebook, Open Relay and GoHighLevel 48:54 What makes a good skill — and a useless one 53:17 The Frankenstein tech stack 55:44 PART 4: FINDING THE ONE THING 1:01:29 Worked example: a buyers agency 1:11:44 GitHub, and owning your own AI 1:14:44 The prediction: free models on your own laptop 1:21:14 Where NOT to use AI 1:29:44 The YouTube hack: build a brain from any expert 1:42:44 Security, passwords and fake invoices 1:44:14 Teach your team to be the engineer 1:47:06 Rapid fire 1:51:53 Best and worst advice