Bothsides: The conversations, community, and platform for people building a life by design

Bothsides

The conversations, community, and platform for people building a life by design.

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Dan Beardall

Founder, buyers agent, podcast host, and the voice behind one of Australia's fastest growing platforms for people building a life by design.

Dan Beardall
Proximity is Power

Why Bothsides

Proximity is Power

The fastest way to level up is to get in the room with people already operating at the top.

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How I Built A 200-Person Company With ZERO Systems - Graeme Holm
1h 11m

Dec 24, 2025

How I Built A 200-Person Company With ZERO Systems - Graeme Holm

Graeme Holm reveals why he built a 200-person empire with NO systems, the 3 external CEOs who all failed, how his team stays 8+ years when the industry average is 18 months, and the brutal truth about scaling that business coaches won't tell you. Graeme Holm runs a mortgage business with 189 staff, created a "treasure chest" of award-winning leaders, and refuses to sell despite massive offers. He exposes: ◼️ Why the 3 external CEOs he hired over 18 months all failed—and what that taught him about ownership ◼️ The "no systems" approach that kept his best people for 8-9 years (rare in any industry) ◼️ How his head of finance won Broker of the Year while working FOR him, not competing against him ◼️ Why "no one will ever treat your business like their own"—the truth about hired leadership ◼️ The difference between owners and operators—and why most business coaches were "failed employees" ◼️ How Rachel now runs his masterclasses after he built a "treasure chest of people" who can replace him ◼️ Why he's manic, unstructured, and ignores every business guru—yet scaled to nearly 200 staff going global ◼️ The real secret to long-tenure staff: competent people, not perfect systems ◼️ Why he refuses to sell for any amount—because "bean counters would run it and the community would suffer" ◼️ What 12 years of blood, sweat and tears bought him: "Now I can spend the rest of my life however the f*ck I want"

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111+

published since 2021

Combined social following

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across Instagram, TikTok, Facebook & YouTube

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923.6K

across all podcast platforms

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Brand Collaborations

Catalyst Advisers
Hive
Hornsby BMW
Infinity
Lending Alliance
Sacred Breath of Life
Selr AI
Strategic Brokers
Theodor
Wingman
Catalyst Advisers
Hive
Hornsby BMW
Infinity
Lending Alliance
Sacred Breath of Life
Selr AI
Strategic Brokers
Theodor
Wingman
Catalyst Advisers
Hive
Hornsby BMW
Infinity
Lending Alliance
Sacred Breath of Life
Selr AI
Strategic Brokers
Theodor
Wingman