Bothsides
Podcast
Simon Cohen writes $10M+ in GCI annually and is currently negotiating what could be the 4th biggest residential deal in Australian history. He started during the GFC when everyone said it was impossible. The difference between him and everyone else? He's not lazy. Most people think success requires talent, connections, or luck. Simon's represented some of the world's most successful people - they have zero superpowers you don't have. The only difference is they refuse to be complacent. The harsh truth: complacency and laziness are killing your business. Every day you're not innovating, pioneering, and doing better deals - you're going backwards. We cover: ◼️ What actually separates the top 1% from everyone else (it's pathetically simple) ◼️ Why most people fail (and it's 100% in your control) ◼️ The "free work" strategy that built a $10M+ empire from nothing ◼️ How he saved clients $4.4M on an $8.8M property (while others made excuses) ◼️ What his wealthiest clients taught him about hunger and drive ◼️ Why starting during the worst time became his biggest advantage If you're tired of making excuses and ready to see what top 1% producers actually do differently, this is for you. 00:00 Intro 01:36 Australia's Highest Grossing Buyers Agent 03:25 Born Hungry: Where My Drive Comes From 05:09 How I Pioneered Buyers Agency in 2009 07:14 If You're Not Moving Forward, You're Moving Backwards 09:00 What Makes the Best Buyers Agents 11:01 79% of My Deals Are Off-Market 13:33 Why Buyers Need Professional Representation 16:03 Buying a House Listed at $8.8M for $4.4M 18:00 Good Agents Make Great Buyers Agents 20:06 How to Do Incredible Deals People Talk About 22:15 Start With Your Database: Everyone Has One 24:48 The Biggest Problem: Absolute Laziness and Complacency 27:03 Always Reply Within 5 Minutes 29:02 The More You Have, The More You Get Done 31:00 50% Investment, 50% Trophy Homes 33:40 Finding the Vendor's Weak Points 35:06 Information Is Power in Every Negotiation 38:03 Why Code Switch From Selling to Buying 40:01 Success Doesn't Come Without 240 Sleepless Nights 42:04 My Clients' Success Is My Greatest Joy 44:27 Become Teflon: Let Everything Slide Off 47:30 Build Trust and Respect, Not Newsletters 49:18 Learning From the World's Most Successful People 50:25 Passion Is Everything
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