Emil Juresic: "The Market Has Already Dropped 10 To 30%" And More Pain Is Coming

About this episode

Emil Juresic sold every property he owned five months before Australia's housing market turned. Now he's revealing the exact prediction that got him out at the peak, why he believes there's more pain still coming, and the uncomfortable philosophy on pain, mortality, and self-honesty that built his 500-person company. Emil Juresic is the founder of NGU Real Estate and Level X, and co-founder of One Life Club alongside Simon Beard. Originally from Croatia, he moved to Australia at 16 and has spent two decades building a property, finance, and wellness empire from nothing. He explains: ▪ Why he sold every property he owned at what he believed was the peak of the market ▪ His prediction that Australian property could still fall 10-30%, and why he thinks the pain isn't over ▪ Why established, older properties are a better buy right now than anything brand new ▪ The health scare at 45 that nearly made him retire, and how it led to a $100M wellness bet ▪ Why he believes pain should be your best friend in business, not something to avoid ▪ The mortality question he asks every business owner: if you died tomorrow, would your family be okay? ▪ The line from a 30-year-old letter his uncle sent him that he still uses to check himself today 00:00:00 Intro 00:01:38 Catching Up At Emil's New Home 00:03:01 The Viral Reel & Selling Everything At The Peak 00:06:56 Proof The Market Has Already Dropped 00:08:35 What Happens Next — AI, Unemployment & More Pain Coming 00:10:07 Why Established Property Beats Brand New Right Now 00:18:21 Pivoting Into Health & Wellness — The Level X Story 00:25:15 The Health Scare At 45 That Changed Everything 00:28:38 Building The First Level X & Where He's Investing Now 00:30:46 Was The Sacrifice Worth It? 00:33:00 If You Died Tomorrow, Would Your Family Be Okay? 00:36:29 "Pain Is Gonna Be Your New Best Friend" 00:38:19 Scaling A Business Without Cracking Under Pressure 00:41:03 Why "Follow Your Passion" Is Delusional — The Lucky Sperm Speech 00:44:55 "Valuations Are Horseshit" & 47 And Just Warming Up 00:50:01 The Persistence That Built Everything 00:54:24 Business Is A Lonely Game — Lessons From 200 Interviews 00:58:03 The Bigger The Vision, The Bigger The Mountain 01:01:23 Look Yourself In The Mirror — The 30-Year-Old Letter 01:05:47 Outro